Today, product photography is one of the essential needs. Because many things, including buying and selling goods, are done online. As a result, the need for high-quality photos of the product is felt more than before. The world of photography is very complex and there are many ways to capture a good photo. Product photography is a way to show the colors, texture and even the scale of the product. Regardless of the product you have, capturing attractive photos of the product is essential for advertising and achieving sales success. Industrial owners have used product photos as an important tool to introduce and promote their products. Product photos have many uses in the branding process of businesses. Among the uses of these photos, we can mention the design of catalogs and brochures in offline media or use in websites, online stores, and social media advertisements. These photos are actually industrial photos with a simple background of products that are displayed in online stores for the purpose of selling products. This style of photography seems to be the simplest branch of industrial or commercial photography, but in practice, it requires observing important points for photographers and those ordering these photos. To work in any genre of photography, you need a camera and a lens. If the photos are only for display on online sales sites and social networks, it is logical that you do not need expensive cameras. But if the photos are for print media and website, you need high quality and high resolution camera bodies. The high quality lens suitable for industrial photography of products is 24-70 mm. This lens has good optical quality and zoom capability, which is useful for product photography.
To prepare professional photos of products, it is necessary to observe important points.
– Use suitable photography and lighting equipment for industrial photography of products.
– Be sure to clean the subject from possible fingerprints, smudges or dust before photographing.
– Be sure to use a tripod when photographing products.
– Connect the camera to the computer with a tethering cable to check the photos while shooting better.
– Learn lighting techniques and setting up light sources.
– Simple backgrounds are a standard for product photography.
– Choose the best angle of the product to show the features and details.
– Place the camera at the right height to have a correct perspective of the subject.
– Choose the focus point and the aperture value carefully to achieve the right resolution.
– Use the RAW format of the raw camera file to get the most details.
– Do the editing steps in product photography completely and carefully.